Marketing in a High-Friction World: How Fintechs Can Thrive Amid Regulation and Risk Aversion
The fintech sector has long resided at a crossroads of innovation and regulation. As financial products become more...
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AI & IoT in Diabetes Management – The Future of Care
According to the World Health Organization (WHO), India is home to around 77 million adults living with diabetes - roughly...
Cashback Culture 2.0: How Programmatic and AI are Personalising Festive Fintech Rewards
In India, the festive season means indulgence, gifting, and online activity. For fintech firms, however, the season is less...
Micro-Credit Campaigns Expanding Financial Inclusion
Micro-credit campaigns have emerged as a meaningful means to expand financial access, providing individuals in underserved...
Experts Say India Still Misunderstands ADHD – But Change Is Coming
As the world marks ADHD Awareness Month this October, mental health experts in India warn that...
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs
India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech...
Beyond Maternity Leave: The Case for Postpartum Infrastructure at the Workplace
Maternity leave has been the gold standard of support within the workplace for new mothers for decades. In India, the 2017...
From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat
Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI"...
The Growing Crisis of Online Gaming Addiction
What starts as harmless entertainment can sometimes spiral into something far more consuming. What harm could there be...
Navigating Regulatory Challenges in Web3: Balancing Compliance and Innovation
The world wide web is growing, and the new generation is Web3. But what is Web3? In layman’s terms, it is the third...
Navigating the dynamics of a lifestyle PR Agency in India: An Insider’s Perspective
Behind the Scenes of the Communications Craft Lifestyle is one of the key verticals or niches that need Public Relations...
AI is Here, There, and Everywhere: Let’s Talk About the Good, the Bad, and the Future
Remember those sci-fi movies where robots took over the world? Well, we're not quite there yet, but AI is definitely making...