India: Dollar Industries Limited has introduced a new festive collection for its women’s wear brand, Dollar Missy, along with a television campaign titled “Missy Ne Bana Di Jodi.”
The range features leggings in festive hues, tailored fits, and versatile designs, priced between ₹349 and ₹1,249. According to the company, the collection is designed to pair with tunics, kurtis, and tops, combining comfort with style.
Managing director Vinod Kumar Gupta said the launch celebrates vibrant colors and confidence in fit. Brand ambassador Yami Gautam added that the campaign reflects the versatility of Missy leggings, highlighting their role in creating complete festive looks.