Mumbai: Pantaloons has appointed actor Samantha Ruth Prabhu as its first-ever brand ambassador and launched a festive campaign titled “Spark Your Imagination.”
According to Chief Executive Officer Sangeeta Tanwani, the campaign marks “a new chapter” for the brand, aiming to inspire creativity and self-expression in fashion. Prabhu said the initiative reflects her belief that “fashion is a form of self-expression,” aligning with Pantaloons’ focus on confidence and individuality.
The campaign’s festive film, featuring Prabhu, highlights contemporary styles and vibrant visuals. It will be promoted across television, digital, and in-store platforms to engage shoppers in creating their own unique fashion journeys.